Classic pea coat with the EoB shield lapel - generously curvy, the way we like it
The World's Greatest Male Vocalist, son of South London, Andrew Roachford gets in the pocket of the peacoat groove
The landmarks of London gleam in the lining of Richard's waistcoat but only on the interior side panels as a secret billet doux to the wearer
Looking over London, Britannia rules the skies
Little Dorrit's church at the Borough grows in stature as you approach until she obscures the Shard altogether. It's all about perspective.
Steve Murray, friend and client, modelled for us in the Autumn / Winter edition of The Chap magazine. Everyone wore Bedlam except for Brian, Hound of Bedlam, who was dressed by Ralph Lauren
Kennington Road is a grand avenue of London Plane Trees standing, as London's "benign militia" (thank you Londonist.com), processing pollution
The bark of Kennington's London Plane Trees that they cast off for us to collect and create a "camouflage" mosaic
Vivid lichen on the bark of the London Plane Trees of Kennington that we collected, photographed and printed on to silk
Printed on to silk, nature's camo, the bark of the London Plane Trees of Kennington lines the Smoking' General Patton Jeep Coat made in waterproof Ventile
Our young muse Maddy has been dressing in Bedlam since she was a nipper. Here she gives our Ventile cotton raincoat some 'dude with the silk panel "Let it Snow" tee underneath
The waterproof blaze orange Ventile mac chimes with the navy cotton pegs
Cotton kimono-style jacket - fabric from Daniel, a hero of the industry, at the London Cloth Company
Maddy gets to grips with the Bobby Darin bomber jacket that has double silver zips that shine just like sharks' teeth
Lana rocks the negative image waxy crown tee, white ink on black, that makes it look uncannily like...
... the construction cranes of the South Bank, the best bank, initiating Bedlam's waxy crown
The dress Her Majesty chose to wear for her traditional Christmas address was NOT by Bedlam but we love that Kendall Jenner chose to wear (more or less, slightly more modest!) the same...
Kendall Jenner here at her Kardashian family's Christmas bash in a dress that pays more than a nod to HRH Queen Elizabeth II, although the model has goes for a more demure neckline than our monarch!
Emulating Snoopy's psychiatric booth, & advice, Mr Wesley pops through the hatch with Brian, Hound of Bedlam, at our local The Three Stags, erstwhile haunt of Charlie Chaplin. Photo by Jeremy Hackett
The Bedlams - Mr Wesley, Lady C & Brian, Hound of Bedlam - as taken by Sadia Barlow
Maddy was 14 we think when her dad bought her fave t-shirt from our old shop. Now embellished with holes of love, she's still rockin' the original cell logo
It was an honour to be asked to do the Christmas t-shirts for the gastronomic temple Le Gavroche for the third year running, with the little street urchin wearing the Bedlam coronet
The snowball scarf - sheepskin pompoms attached to our signature handcuff silk